> ## Documentation Index
> Fetch the complete documentation index at: https://docs.loanorigination.ca/llms.txt
> Use this file to discover all available pages before exploring further.

# Publish Your Lender Profile in the Funding Directory

> Set up and publish your public lender profile so borrowers can find you in the LoanOrigination.ca funding directory. Add details, limits, eligibility, and contact info.

Your lender profile in the LoanOrigination.ca funding directory is the public page borrowers see when they search for financing. A complete, accurate listing helps the right borrowers discover your organization and understand whether your programs match their needs. This guide walks you through publishing your profile.

<Steps>
  <Step title="Open Settings > Public Listing">
    In your workspace, go to **Settings** and select **Public Listing**. This is the only place where your directory profile is managed.
  </Step>

  <Step title="Add organization details">
    Enter your legal name, mission statement, and the provinces or territories you serve. Select the languages your team supports, and upload your organization logo. Borrowers see this information first, so keep it clear and current.
  </Step>

  <Step title="Set funding limits">
    Define the minimum and maximum loan amounts you offer. List the loan purposes you support, such as working capital, equipment purchase, or startup financing. Add the sectors you lend to, for example agriculture, tourism, or technology.
  </Step>

  <Step title="Set eligibility filters">
    Specify the borrower types you accept, such as sole proprietors, corporations, or Indigenous-owned businesses. Set geographic boundaries and business stage requirements, like pre-revenue or expansion stage. These filters help borrowers self-qualify before contacting you.
  </Step>

  <Step title="Add contact info and application link">
    Provide a public email, phone number, and website. If you accept online applications, add the application URL so borrowers can apply directly from your directory page.
  </Step>

  <Step title="Preview and publish">
    Click **Preview** to see how your listing appears to borrowers. When you are satisfied, toggle **Publish to Directory** and save. Your profile becomes visible in the funding directory within a few minutes.
  </Step>
</Steps>

<Tip>
  Update your listing whenever your programs or service area changes. An outdated profile can lead to mismatched inquiries and wasted time for both you and applicants.
</Tip>

<Note>
  Borrowers browse the directory to find lenders that match their needs. A detailed profile with clear eligibility criteria reduces unqualified applications and improves the quality of leads you receive.
</Note>